Need Incredibly
Catchy Ideas?
I’ve Got Loads
I’m Val, and I have a passion for turning your ideas and direction into captivating stories, visuals, media, and brand strategy that always resonate with their intended audience.
Whether you need creative direction, ideation, consulting, copywriting, imagery, sales assets, copy, or market strategy, I have 20+ years of marketing experience and a passion for human behavior, psychology, pop culture, languages, technology, and cross-industry communications. I’m also a really fun person to talk to, which is an extra-plus!
Let’s make marketing magic, together.
Looking at Life with a Marketing Mindset, Always.
My personal motto: there is no such thing as perfect. With a creative spark and unquenchable curiosity, I believe that EVERYTHING can be enhanced, improved, and elevated, in both big and small ways! Deep-dive pop culture knowledge is my domain, so no topic is too obscure or taboo.
MY CREDENTIALS: MBA with Marketing Concentration, B.A. International Business
LANGUAGES: English and Spanish (native), German (business fluent), ASL, Italian, and Japanese (basic)
SOFTWARE: Airtable, Marketo, HTML5 and CSS, Hubspot, Craft, semRush, Surfer SEO, Canva, Frase, Enablix, Salesforce, Google Analytics & Search Console, Asana, Survey Monkey, Slack, Descript, Gong, Rev, Adobe Experience Manager (AEM), Jira, Hubspot, Trello, eInsight CRM, Sabre, iContact, Bloyal, Magento, Pardot, Data.com, Adobe Creative Cloud (Adobe Photoshop, Dreamweaver, Illustrator, InDesign, Acrobat, After Effects), Sakai, Qualtrics, WordPress, GoDaddy, Drupal, MadMimi, HighRise, SUPR, ZOHO CRM, PicMonkey, Canva, Adobe Analytics
Website Copywriting
“Valery is an excellent copywriter. Did full copy for one of my new websites – very easy to work with and easily understands what I need. We’ve had excellent communication throughout several large projects. I give 5 Starts and an A+++++. I’m already giving my 3rd project to her!“
Himala U., Cybersecurity & Tech Entrepreneur
Marketing Copywriting/Ghostwriting
“Valery is a gem. She’s responsive, creative, thorough, efficient, and smart. It’s such a joy working with her. If you’re looking for a partner in your writing, Valery is awesome.“
Andrew D., Keynote Speaker & Best-Selling Author
Business & Brand Naming
“Valery has always come through like she promises! She provides high quality work and adheres to the timeline she commits to. I would hire Valery again without any hesitation!”
Brian, Upwork freelance client
Email Welcome Series – Influencer
“Valery was great to work with. She was very understanding when the project timeline had to be adjusted and she completed her work in a timely manner. I would definitely recommend working with her.”
Dylan, Upwork freelance client
Children’s Educational Copywriting
“Super conscientious, great attention to detail, and delivers high-quality products.”
Rick, Upwork freelance client
Technical Copywriting – Agency Work
“Valery’s ability to handle multiple projects at the same time has resulted in a dramatic increase in our productivity. No matter how tight a deadline or detailed a project, Valery always delivers quality work, on time, which is critical in this type of business. As a team member or a leader, she earns my highest recommendation.”
Dan M., Agency Head, Writer, Speaker, & Entrepreneur
Hi! I'm 'Val the Idea Gal': ND Speaker, Marketer, & Storyteller. Welcome to my site. 